Looking for a Bit of the Ultraviolet

Ultraviolet rays. The word sounds like something plucked from a 50s B-horror movie; in other words, it sounds like sci-fi jargon that is completely innocuous in real-life. But they aren’t. If you’re under the age of 30 you’ve undoubtedly been lectured your whole life about the damage the sun’s rays can do to your skin. Health experts have been drumming the destructive forces of UV rays for decades with their mantra of “Sun Exposure = Skin Cancer.” This scientific knowledge is nothing new. But, it never stopped me from soaking the bod in baby oil and frying myself to a deep golden glow every summer. Like smokers, we sun bunnies brush off the warnings and refuse to slather on the SPF.

soak up the sun

We all know that UVB rays are the ones that cause immediate damage (the ones that burn) and UVA rays are the pesky little suckers that silently steal your youthful resilience (age your skin). Even if you didn’t know that there’s such as thing as UVC rays — say what?* —  let’s be honest, the science of sun exposure is boring.

hc-sun-exposure-infographic1

See? You didn’t read all of that, did you? That’s okay.

So, let’s say that suffering with skin cancer doesn’t scare us. What will? I optimistically suspect that our cultural obsession with Youth will be the final nail in the proverbial coffin of sun worship. Anti-aging is a billion dollar industry for a reason, Friends.

The Battle Continues

“Beautiful young people are accidents of nature, but beautiful old people are works of art. ”  ~Eleanor Roosevelt

Need proof? Well, according to the New England Journal of Medicine (I know, it’s another one of those really boring but very important scientific journals full of medically jargon and stuff), this is what can happen when you drive for a living and have just one side of your face exposed to the beautiful rays coming through your vehicle’s window. . .

unilateral dermatoheliosis

That’s right. Go ahead and take another look … a good long comparative gander. This poor man looks like his own before and after picture. Looking forward to aging that obviously, Ladies? I don’t know about you, but my kids’ college funds (all seven of them) and my retirement fund combined wouldn’t cover the ginormous cost of plastic surgery needed to erase that much damage and that many wrinkles.

So, short of just never, ever going outside — what’s a girl to do? Use SPF. Not just when you’re sunning or vacationing at the beach, but any time you’re going to be exposed to the sun’s rays. For most of us, that’s daily. UV rays can penetrate clouds, smog, and rain, too. So you don’t even have to see the sun to be exposed.

The good news is that many of today’s beauty products feature at least some sun protection. Moisturizers, lilpsticks, and foundations come with SPF, so we’ve no excuse. Grab your sunglasses, a hat, and slather up.

My personal fave for summer is Anew Clinical Skinvincible Multi-Shield Lotion Broad Spectrum SPF 50. It helps defend your skin against the visible effects of environmental skin damage caused by sun, wind, pollution, and smoke. This lightweight, moisturizing lotion protects with an invisible barrier that helps shield skin from age damage.* It’s formulated with Avon’s most advanced antioxidant complex ever, plus our highest SPF available, with Broad Spectrum SPF50. It’s suitable for sensitive skin and fragrance free. Score!

SPF50 On Sale Now

And, here’s the best part, our ANEW CLINICAL Skinvincible Deep Recovery Cream helps address the harm that’s already been done — and does it, while you sleep. This moisturizing night cream is formulated with the world’s 1st SmartRepair™ Technology. Life doesn’t get an sweeter than this, Friends.

Learn More about this Dynamic Duo

Protect by Day. Repair by Night.

It’s never too soon to start taking care of your skin and it’s never too late to begin a new chapter in your skincare routine. It’s time to fight back and say bye-bye to wrinkles and sunspots — and say hello to glowing, gorgeous skin.


*To help protect your skin from the aging effects of the sun, it’s important to avoid the sun and wear protective clothing as well as wearing sunscreen.

GOOD TO KNOW

Most people don’t use enough sunscreen … applying only ¼ to ½ of the recommended amount. An adult should use approximately one ounce of sunscreen to cover exposed areas – one ounce is the size of a shot glass. You may need more or less depending on your body size. – See more at healthcentral.com

*Yeah, UVC rays are the ones that are super deadly.  Luckily, they’re blocked by the ozone layer. Yay, ozone!

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